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Going dry and flying high
with the Team Coaching Program

Industry: Non-For-Profit

Dry July Logo

The Dry July Foundation is the charity behind the famous ‘Dry July’ Campaign – an efficient, low-cost fundraiser that challenges social drinkers to give up alcohol for a month to raise funds for people affected by cancer.

Results.

36.5%

Greater understanding of how to communication with team members

19.7%

Increased confidence in having difficult, but productive conversations with team members

29%

Increased ability to support team members’ personal and professional growth through coaching

An increasingly psychologically safe environment was created, with the team starting to give consistent, honest and purposeful feedback to one another (both up and down seniority lines). This shift enabled a coaching culture where team members became empowered to coach one another, regardless of hierarchy.

Carried over time, this new practice promotes diversity in team thought, brings fresh perspectives to the table, builds team skills and sidesteps the common team ‘single point of failure’ syndrome – where teams rely on one person to make decisions and solve problems.

The Dry July Foundation became a closely-knit, empowered unit, emphasising feedback and mutual support, pivotal to their success.

What We Did.

Team Building

Over the following 3 months, amidst their busiest period, the team fully engaged in a structured team-building program, led by TCE coaches.

Effective Communication

Enhancing understanding and clear articulation through a year-long team development program, promoting open dialogues.

 

Leading Through Change

Developed resilience and adaptability to view change as a growth opportunity, fostering a culture of progress.

Giving and Receiving Feedback

Achieved significant improvements in effective communication, confidence in handling challenging conversations, and supporting team growth.

“I don't think we were ever really considering …whether the campaign could be better if we all work together better” reveals Kate Evan, Dry July CEO.

 

Dry July

Highlights

  • Implementation of the Team ReForm Program amidst a demanding operational phase


  • Direct involvement of Dry July Foundation's CEO, emphasising the program's importance


  • Structured coaching sessions led by experienced facilitators, targeting effective communication and team cohesion

“As a leader in my organisation, I will be forever grateful for the skills and knowledge I acquired during the program, and will carry them with me for the rest of my career (and even in my personal life!). You have helped me to better understand myself, my team, and given us tools to improve our communication moving forward.”

 

Kate Evans | CEO The Dry July Foundation

 

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